[twitter style=”horizontal” source=”philvandermeer” float=”left”] [fblike style=”button_count” showfaces=”false” width=”450″ verb=”like” font=”arial”]
Can we really ever get enough internet marketing tips? This is not an end all list by any stretch. It’s a great list anyway of things I wish someone had told me when I first started out online. Creating a business plan or at least developing a working plan for your website is not only a good idea, it really is essential or you’ll find yourself all over the map trying to find the sweet spot that makes you and your web site unique and valuable. Let’s get into some great ideas to make your efforts finally pay off:
1. Know every word that appears on your site. When creating content, you can either create it yourself or outsource it. You can buy PLR articles and even have people do guest posting in exchange for a link back to their site. There are a lot of ways to get content onto your site. Just remember that if you are going to outsource content, that you’ll absolutely need to proofread it yourself. Make sure it is unique content and make sure it meets your own standard for quality. You are ultimately responsible for the content on your own site.
2. Get the two things you need in order to be successful online: 1. Traffic to your site and 2. Converting traffic into paying customers. There really are a lot of ways to drive traffic to your site. Organic search is only one of hundreds if not thousands of ways to drive traffic to your site when you include free and paid traffic. The idea is to get your name out onto the web in as many places as you can, for maximum exposure. It’s true that if you have enough traffic, you’ll get conversions but the idea is to get the highest possible percentage of traffic to follow through on your offer, so learn all you can about how to convert traffic into sales as well as how to get traffic.
3. Always be sure every page of your website has a definite major purpose. Whether that is to obtain a name and email address for your list, to generate a sale or to direct your reader or visitor to another page. Always keep the major purpose in mind while generating content. Remember too, that you need to deliver high quality, useable content. Perhaps the major purpose of a page is simply to deliver some good quality, useable material. However, if every page of your website does nothing but deliver great quality content, then you won’t make much, if any money.
4. Make sure your visitor knows what your website is all about within 5 seconds. There is no way that a user will be interested in buying anything from you if they cannot look at any page and figure out what it’s about. Be compelling but be concise and always get to the point. Your visitor should know what your site is pretty much all about within just a few seconds after landing there.
5. Make sure your content stays fresh and congruent with your social accounts including You Tube. If someone is familiar with your website and goes to your YouTube channel or Facebook page, they should immediately recognize your You Tube channel as yours. Branding is incredibly important for your perceived credibility as well.
6. Make your site easy to navigate. WordPress sites make it fairly easy through a page hierarchy system to lay out a comprehensive website. Whether you use category navigation system or some other method for finding things on your site, just remember that simple navigation is always better.
7. Include a link to your homepage at various locations on your site. If you link up to lots of pages, this can be very useful for your reader, providing an easy way for your visitors to get where they want to go. Serving your visitor’s needs should be paramount in website development.
8. Interact with your readers and viewers. Forms, questionnaires or surveys are a great way to “pick” your audience’s brains. Encourage comments. Keep an eye on your most popular pages and test to see how you can drive even more traffic to those pages while boosting quality of your not-so-popular pages and find the best content to deliver to your audience. Talk to your readers!
9. Use a premium theme. There will always be a compromise with a free theme in one area or another and you never know when compromising will come back to bite you. You want and need your first impression to be it’s best.
10. Update your content on a regular basis. People won’t come back to visit if there is nothing new for them to consume. Google likes it fresh too. Keeping it fresh will go a long way toward visitors wanting more from you.
11. Consciously work on your credibility: Always know what you’re talking about and people will believe you when it comes time to recommend an item to purchase. Be honest about what you know or don’t know and just be yourself.
12. Interact with other blog owners in your niche through commenting threads and forums. I’m not talking about getting on a related blog and commenting by saying “great article”. Comment when you have something insightful to add. When you leave a comment, you may get the chance to add your own url. Whoever sees your comment and finds it interesting may just want to visit your website too.
13. Use a Gravatar. Once you have registered it (a simple and quick process), your Gravatar, will follow you from site to site. Whenever you leave a comment on someone’s blog and enter your name, your Gravatar appears. Enhancing and personalizing your comment can go a very long way, so choose an avatar that represents who you are.
14. Stay Positive. Whether you are writing your own article or posting a comment on someone else’s blog, keeping a positive mind, even when disagreeing, is vital to your community’s view of you. It is difficult enough to write what you really think and sometimes the written word “sounds” different than how you really were feeling when you wrote it. It rarely improves in the translation, so keep it in mind.
15. Consider promoting other blogs and people in your niche on your own blog. Give away a free link to those blogs that helped you. Give back a little. It will help develop a community spirit and believe me, you want community spirit. It’s too darn hard to go it alone.
16. Keep the number of ads you display at the barest minimum. The amount of ads on websites sometimes seem to overpower the content, and many ads can be quite annoying. Blinking ads or ads that make sound may drive away readers. Keep your ads relevant and constantly test them. Ditch the ones that do not perform.
17. Figure out your own long-term plan. While there are blogs that make decent money displaying ads and nothing else, in order to earn just a few dollars, those blogs have to attract thousands of daily readers, which is a distinct challenge for a niche blog. The point is, don’t waste your time and potentially alienate your readers just because you are able to make 10 or 12 bucks each month with ads.
18. Decide that you are ready and willing to work hard for what you want. Then do it. Internet Marketing is a business, not a hobby. It will take serious effort and time. What you get out of it will be precisely what you put into it, so if you’re looking for a magic or “easy” button, well…good luck. I’m simply here to tell you it doesn’t exist.
19. Don’t be discouraged by competition. It is a certainty that, if your chosen niche is profitable, there are many others in there already making money at it. If there isn’t anyone around, the money probably isn’t either. Know your competition! Look carefully at how they are positioned in the marketplace , then make yourself a little better. That’s a solid plan. It isn’t sexy, but it works.
2o. Think bigger, not smaller. I know that sounds like simple logical thinking, but you will have lots and lots of ideas as you delve into the possibilities online. Some will be better and bigger ideas and others will be smaller and less profitable ideas. Just remember that it generally takes about the same time and energy to develop a small product as it does to develop a big ticket item. My first product sells for $19 in a very small niche. It took me several months to create that product. Every time I make a sale, I wish I’d spent that time on a $97 product.
21. Price your products and services competitively. Don’t create such a bargain that people just think you’re selling yourself short (unless it is part of a bigger plan and you really do know what you’re doing). There are several reasons why this is a bad strategy, but I will just give you two…first, people won’t give your product the respect it deserves, and second, it will be expected later on that you are the “bargain guy” (or gal) and people simply won’t pay you full price for your stuff later on. Either way, it’s a bad strategy. Don’t sell yourself short.
22. Understand that your power on the internet is equal to your ability to take action. You very likely already have what it takes to make a living online. Someone out there is looking for someone exactly like you to help them because they need your specific ability, knowledge and skills to understand and get what it is they are looking for. It’s absolutely true whether you realize it (yet) or not. Read this one again. This one tip is worth writing on the wall next to your computer.
This is by no means a comprehensive or “says it all” list, it’s just a list…a good list nonetheless, of things for every internet marketer.
Maybe you have some ideas that you can add yourself? Should I create a fresh new list? Feel free to comment below and if I get enough new ideas that I think “make the grade” I’ll do another marketing tips list video again!